Social Media multi asset campaign for CASIO MUSIC.
Goal of this campaign was to produce a big variety of content to showcase the musician Talya with Casios new keyboard for different platforms uses. We ended up with a 16×9 Session for YouTube, a photo pool for press and social, several 9×16 shortform interviews and snackable social clips for instagram. Instead of doing cutdowns to promote the Session we filmed the social content vertical to make it fit for format. We also implemented the photos into the clips to create mixed media content which rounds off the campaign.
VIDEOS
PHOTOS
Client: Casio Music Europe
Agency: Kruger Media
Concept and Creative Direction by HØJKANT
Photo & Video by HØJKANT
Light: Philipp Pohl, Nicolai Sauer
Sound: Moritz Drath
Additional Editor: Alessandro Fleer
Cast: Talya